In transactions involving residential real or leasehold properties, no real estate broker, salesman, or dealer shall or shall attempt to: pursue a continued flagrant course of misrepresentation or make any false promises directly or through agents, salesmen, advertising, or otherwise; make any misleading or untrue statements in advertising residential real or leasehold property including:advertising for sale or rent as an agent or broker without disclosing in such advertising the name of the advertiser or the fact that he is an agent or broker; or where any such advertising is published over the name of a licensed real estate salesman, failing to disclose in such advertising the name of the broker for whom such salesman is licensed to represent; solicit or induce any party to a contract lease or agreement to break such contract for the purpose of substituting a new contract lease or agreement when such soliciting or inducing is motivated by anticipated personal gain; guarantee or authorize or permit any person to guarantee future profits which may result from the resale of residential real or leasehold property; solicit or offer for sale residential real or leasehold property by:offering “free lots”, conducting lotteries or contests, or offering prizes for the purpose of influencing a purchase or prospective purchaser of residential real or leasehold property; or advertising or offering “free appraisals” unless the advertiser is equipped and stands ready to appraise real estate to any person requesting such an appraisal free of charge, regardless of the purpose for which such appraisal is requested; make any untrue or misleading statements to induce the sale of residential real or leasehold property, whether to the person making the representation or to any other person:knowing such statements to be false or misleading; or knowing that the maker of the statement has insufficient knowledge of its truth or falsity to warrant making the statement; if one of the purposes of the solicitation or attempted solicitation would be to change the racial composition of a neighborhood, solicit the listing of residential properties for sale or lease by:in person, door-to-door solicitation; telephone solicitation; or mass distribution of circulars; whether or not acting for monetary gain, knowingly induce another person to sell or rent a dwelling or otherwise transfer real estate or knowingly discourage another person from buying real estate by:making representations about the entry or prospective entry into a neighborhood of individuals of a particular race, color, sex, religion, ancestry, sexual orientation, physical or mental disability, familial status, or national origin; making representations about the existing or potential proximity of real property owned or used by individuals of a particular race, color, sex, religion, ancestry, sexual orientation, physical or mental disability, familial status, or national origin; or representing that the existing or potential proximity of real property owned or used by individuals of a particular race, color, sex, religion, ancestry, sexual orientation, physical or mental disability familial status, or national origin will or may result in:the lowering of property values; a change in the racial, religious, or ethnic character of the block, neighborhood, or area; an increase in criminal or antisocial behavior in the area; or a decline in the quality of schools serving the area; or provide financial assistance by loan, gift, or otherwise to another person if the real estate broker, salesman, or dealer has actual knowledge that the financial assistance will be used in a transaction that results from a violation of item (8) of this section. City Code, 1966, art. 19, §114(c) 1976/83, art. 19, §132(c) Ord. 60-431 Ord. 66-754 Ord. 68-051 Ord. 91-666