In this subtitle, the following terms have the meanings indicated. “Advertising host” means a person who:owns or controls a billboard, posterboard, or other sign; and charges fees for its use as an outdoor advertising display. “Finance Director” or “Director” means the Director of Finance or a designee of the Director of Finance. <em>“</em>Outdoor advertising display” means an outdoor display of a 10 square foot or larger image or message that directs attention to a business, commodity, service, event, or other activity that is:sold, offered, or conducted somewhere other than on the premises on which the display is made; and sold, offered, or conducted on the premises only incidentally if at all. “Square foot of advertising imagery” means a square foot of space occupied by an outdoor advertising display. Ord. 13-139 Ord. 22-125