The height of a sign is determined by measuring the vertical distance from the uppermost point used to measure the area of a sign to the ground immediately below that point or to the level of the upper surface of the nearest curb of a street or alley, whichever measurement allows the greater elevation of the sign. The width of a sign is determined by measuring the horizontal distance from the outermost points of either edge of the sign perpendicular to the ground plane. Poles, uprights, braces, and other support structures must be contained within the maximum height. For freestanding pole signs, the minimum pole height is determined by measuring the vertical distance from the lowest point of where the sign’s message or graphics begins to the ground immediately below that point or to the level of the upper surface of the nearest curb of a street or alley, whichever measurement allows the greater elevation of the sign. Ord.18-216