By July 1, 2015, the Director shall publish a list of alternative products for use on asphalt and concrete that does not contain a coal tar pavement product. The Department of the Environment must conduct an education and outreach campaign before and during implementation of the provisions of this Division. This campaign shall include: informational mailers to and direct contact with affected property owners and contractors; and distribution of information through County internet and web based resources; and news releases and news events.