The Director shall have the power to: Receive and investigate complaints from all persons affected by potential or actual violation of this Division, or to initiate its own investigation of frauds and unfair dealings against such persons; Issue subpoenas to compel the attendance of witnesses and the production of documents, papers, books, records and other evidence in any matter over which this Division applies; administer oaths or affirmations to any person whose testimony is required; interrogate witnesses; inspect premises; require written answers to questionnaires; require periodical written reports and the filing of statements; Issue cease and desist orders with respect to unlawful consumer practices; Report to the appropriate law enforcement officers any information concerning violations of any consumer protection laws, the reporting of which to be within the discretion of the Director; Represent the interest of consumers generally before administrative and regulatory agencies and legislative groups; Assist, advise, and cooperate with local, State, and Federal agencies and officials to protect and promote the interest of the County consumer public; Assist, develop, and conduct programs of consumer education and information through publications and other materials prepared for distribution to the County Consumer public; Undertake activities to encourage local business and industry to maintain high standards of honesty, fair business practices, and public responsibility in the production, promotion and sale of consumer merchandise and services, and in the extension of credit; and, Exercise and perform such other functions, powers, and duties as may be deemed necessary or appropriate to protect and promote the welfare of County consumers.