The Department of Permitting, Inspections, and Enforcement shall hold a public hearing on the application prior to its approval. In such event the notice of such hearing shall be advertised in a newspaper having general circulation in the County once a week for two (2) consecutive weeks immediately prior to the hearing. The applicant shall pay the costs of advertising for such public hearing. The Department of Permitting, Inspections, and Enforcement may approve and issue such permit, unless it finds that the proposed use of the property will cause a traffic problem detrimental to the use of the general public or that the noise created by the event is an unreasonable invasion on the adjoining property owners, or for other reason that might jeopardize the health, safety or welfare of the area or the County.