Before the Board may approve an application for a license, the Board shall publish notice of the application two times in 2 successive weeks in one newspaper of general circulation in the county. An applicant for a new license or an upgrade of an existing license shall post the notice in a conspicuous place in the location described in the application for 20 consecutive days before the application hearing. The Board shall supply the applicant with the notice on a sign that measures at least 24 by 36 inches and includes: the class of license for which the application is made; the name and trade name of the applicant; the date, time, and location of the application hearing; and contact information for the applicant. An applicant shall pay to the Board a one–time posting fee of $35 for a new license or an upgrade of an existing license. If the location described in the application is under construction or renovation or is not easily accessible to the public, the applicant shall post an additional notice on the perimeter of the location that is easily accessible to the public, such as: the entrance to the location; a driveway to the location; or the curb of the location. The Board may hold a hearing and act on the license application without full compliance with the posting requirements under this section if the applicant demonstrates by a preponderance of the evidence that the applicant substantially complied.