In this section, “knowingly” means the knowledge a reasonable individual would have under ordinary circumstances based on the habits, appearance, or personal reputation of an individual. A license holder or an employee of a license holder may not knowingly sell or provide an alcoholic beverage to a habitual drunkard. A license holder who violates this section is guilty of a misdemeanor and on conviction is subject to: for a first offense, a fine not exceeding $50; and for each subsequent offense, imprisonment not exceeding 30 days or a fine not exceeding $100 or both.