The certified agency shall arrange and manage any referendum conducted under the provisions of this article and shall bear all expenses in connection with the referendum. Before calling and announcing a referendum, the certified agency shall determine and publicly announce through the public press at least 60 days before the date determined for the referendum: The date, hours, polling places, and rules and regulations for voting; The amount and basis of the assessment proposed to be collected; The method by which the authorized assessment shall be collected; and How the proceeds shall be administered and the general purposes to which they shall be applied. The agency also shall give direct written notice to every farm organization in the State and to the county agent in each county in which the agricultural commodity is grown.