A person who willfully or knowingly violates this title is guilty of a misdemeanor and, on conviction, is subject to a fine not exceeding $10,000 or imprisonment not exceeding 2 years or both. Each associate, employee, manager, or partner who participates in or consents to a violation of this title is guilty of a misdemeanor and, on conviction, is subject to a fine not exceeding $5,000 or imprisonment not exceeding 1 year or both. Each violation of this title is a separate offense. The Secretary may impose on a person who violates any provision of this title a penalty not exceeding $5,000 for each violation. In setting the amount of the penalty, the Secretary shall consider: the seriousness of the violation; the harm caused by the violation; the good faith of the violator; any history of previous violations by the violator; and any other relevant factors. The Secretary shall pay any penalty collected under this subsection into the General Fund of the State.