In this title the following words have the meanings indicated. “Trading stamp” means a stamp or other similar device issued in connection with the retail sale of goods or services, as a cash discount or for any other marketing purpose, that is redeemable for cash, goods, or services. “Trading stamp” does not include a redeemable device that: a manufacturer or packer of an article uses to advertise or sell the article; or a magazine, newspaper, or other publication issues and redeems. “Trading stamp company” means a person who, in any way: distributes trading stamps for retail issuance by others; or redeems trading stamps for retailers.