A person may not: directly or indirectly publish a false, deceptive, or misleading advertisement about home improvement; or advertise or offer, by any means, to perform a home improvement if the person does not intend to accept a home improvement contract: to do the particular home improvement; or at the price advertised or offered. An advertisement that is subject to and complies with regulations adopted by the Federal Trade Commission is not false, deceptive, or misleading.