A merchant who engages in a violation of this title is subject to a fine not exceeding $10,000 for each violation. A merchant who has been found to have engaged in a violation of this title and who subsequently repeats the same violation is subject to a fine not exceeding $25,000 for each subsequent violation. The fines provided for in subsections (a) and (b) of this section are civil penalties and are recoverable by the State in a civil action or an administrative cease and desist action under § 13–403(a) and (b) of this subtitle or after an administrative hearing has been held under § 13–403(d)(3) and (4) of this subtitle. The Consumer Protection Division shall consider the following in setting the amount of the penalty imposed in an administrative proceeding: The severity of the violation for which the penalty is assessed; The good faith of the violator; Any history of prior violations; Whether the amount of the penalty will achieve the desired deterrent purpose; and Whether the issuance of a cease and desist order, including restitution, is insufficient for the protection of consumers.