In this subtitle the following words have the meanings indicated. “Closed–loop gift card” means a card, code, or device that is: Issued to a consumer on a prepaid basis primarily for personal, family, or household purposes in a specified amount, regardless of whether that amount may be increased or reloaded in exchange for payment; and Redeemable on presentation by a consumer at a single merchant or a group of affiliated merchants. “Division” has the meaning stated in § 13–101 of this article. “Merchant” has the meaning stated in § 13–101 of this article. “Open–loop gift card” means a card, code, or device that is: Issued to a consumer on a prepaid basis primarily for personal, family, or household purposes in a specified amount, regardless of whether that amount may be increased or reloaded in exchange for payment; Payment card network branded; and Redeemable on presentation at multiple unaffiliated merchants for goods or services within the payment card network; or Usable at an automated teller machine. “Third–party gift card reseller” means a merchant who, without authorization from or affiliation with the business entity issuing an open– or a closed–loop gift card, is engaged in the business of: Buying open– or closed–loop gift cards on behalf of consumers; or Reselling open– or closed–loop gift cards to consumers.