In this section the following words have the meanings indicated. “Protected individual” means an individual who buys, rents, or borrows a videotape, video disk, or film from a videotape distributor. “Publish” means to distribute to a person other than the protected individual or an agent of the protected individual. “Videotape distributor” means a retail establishment operating for profit that sells, rents, or loans videotapes, video disks, or films. Except as provided in subsection (d) of this section, a videotape distributor, or an agent or employee of a videotape distributor, may not publish the following information relating to sales, rentals, or loans of videotapes, video disks, or films to a protected individual: any numerical designation used by the videotape distributor to identify the protected individual; or any listing of videotapes, video disks, or films bought, rented, or borrowed by the protected individual from the videotape distributor. A person who violates this section is guilty of a misdemeanor and on conviction is subject to imprisonment not exceeding 6 months for all violations or a fine not exceeding $500 for each violation or both. This section does not prohibit the distribution of information protected under subsection (b) of this section to: a person designated by the videotape distributor and authorized by the protected individual before distribution to receive the information; any appropriately authorized law enforcement personnel; or a collection agency used or person designated by the videotape distributor to collect unreturned rental videotapes, video disks, or films, or an amount equal to their value.