In this section, “retailer” means any person who sells paint or paint supplies to a consumer. A retailer shall display a poster developed and provided by the Department under subsection (c) of this section: Within an area in which paint or paint supplies are sold or displayed; or At each register or check-out aisle. The Department shall develop and provide a poster to retailers that includes the following information: The dangers and hazards of lead poisoning; and A phone number that consumers can call for assistance in lead risk reduction and safe renovation practices.