For the purpose of maximizing participation in the Program, the Department may develop outreach materials for distribution to eligible individuals. The Department shall publicize the existence and eligibility requirements of the Program through the following entities: The Department of Aging; Local health departments; Continuing care retirement communities; Places of worship; Civic organizations; Community pharmacies; and Any other entity that the Department determines appropriate. The Department of Aging, through its Senior Health Insurance Program, shall: Assist eligible individuals in applying for coverage under the Program; and Provide notice of the Program and its eligibility requirements to potentially eligible individuals who seek health insurance counseling services through the Department of Aging. The Department shall develop a mail–in application for the Program. Any outreach performed by the Department on behalf of the Program shall be funded through the Fund.