The Hub shall develop and publish criteria for evaluating whether media or a media campaign follows best practices for the promotion of health literacy. If a person submits its media or media campaign to the Hub for review, the Hub shall use the criteria developed under subsection (a) of this section to evaluate whether the media or media campaign follows best practices for the promotion of health literacy. The Department and the Hub shall encourage persons that promote public health, health education, or health awareness to submit media for evaluation by the Hub under this section. When awarding grants, the Department and local health departments shall give special consideration, in a manner determined to be appropriate by the department awarding the grant, to entities that are designated by the Hub to meet health literacy criteria under subsection (b) of this section.