The Board shall adopt regulations to: Establish standards for advertising or soliciting by licensed massage therapists or registered massage practitioners; Define specific language and content prohibited under this section; and Establish procedures for reporting violations of this section by a licensed massage therapist, registered massage practitioner, or member of the public. For purposes of this section, the mailing of notices to patients to inform them of times for periodic appointments is not advertising or soliciting. If an advertisement for massage therapy services lists the name of a licensed massage therapist or a registered massage practitioner, the name displayed on the advertisement must be consistent with the name of the individual that is on the license or registration issued by the Board. Subject to subsection (c) of this section, a licensed massage therapist or registered massage practitioner may use a trade name in connection with the practice of massage therapy provided that: The use of the trade name is not deceptive or misleading; The advertisement in which the trade name appears includes the name of the licensed massage therapist or registered massage practitioner or the name of the business entity providing the massage therapy services being advertised, as long as the advertisement includes the name of a licensed massage therapist or registered massage practitioner; The name of the licensed massage therapist or registered massage practitioner providing massage therapy services appears on the billing invoices, stationery, and any receipt given to a patient; and Treatment records are maintained that clearly identify the licensed massage therapist or registered massage practitioner who has performed the massage therapy service for the patient. A licensed massage therapist, registered massage practitioner, or a third party acting on behalf of a licensed massage therapist or registered massage practitioner may not place, publish, or distribute, or cause to be placed, published, or distributed, an advertisement for massage therapy services: That states prostitution services, escort services, or sexual services are available; On a website known for advertising prostitution services, escort services, or sexual services; or That indicates or implies, through language or other content, that sexual activity is part of the massage therapy service. For an online advertisement, each day on which an advertisement that violates paragraph (1) of this subsection is visible to the public constitutes a separate violation of this section. Failure to remove a physical sign or billboard placed in public view that violates paragraph (1) of this subsection constitutes a violation of this section.