For the purposes of reaching any veteran, service member, dependent of a veteran or service member, or survivor of a veteran or service member in need of assistance in obtaining services or benefits granted by the law, the director shall develop and implement a communications and outreach plan. In order to carry out the director’s responsibilities under paragraph (1) of this subsection, the director may: enter into contracts; and work with governmental units and community–based organizations, including the Maryland Department of Health, the Department of Aging, faith–based groups, veterans groups, senior centers, adult day care centers, institutions of higher education, and other entities the director considers appropriate. The director shall develop mechanisms for outreach to be disseminated by direct mail and through community–based veterans organizations, the Department, the Department of Human Services, the Maryland Department of Health, and any other State agency or unit the director considers appropriate. Communication mechanisms shall include: designing marketing materials describing the services provided by the Program; a regular electronic newsletter; brochures describing various benefits or any other issue or benefit of interest to veterans, service members, or their dependents; and other measures the director considers appropriate. The Department shall communicate welcome home information to veterans and service members returning to the State. The Department, in conjunction with the types of community–based organizations listed in subsection (a)(2) of this section, shall develop communication tools to assist in identifying veterans, service members, and dependents who may be eligible for benefits and programs offered by the Department. The Program shall: manage the Maryland Veterans Service Animal Program and Fund established under Part VIII of this subtitle; coordinate the responsibilities of veterans’ services specialists designated under § 9–944 of this subtitle; and manage Department media relations, web content, social media, internal and external communications, customer service training, and intergovernmental relations. The director shall serve, as necessary, as the Secretary’s designee to appropriate commissions, workgroups, and councils.