In this section, “Purple Line” has the meaning stated in § 2–103.8 of this article. Subject to subsection (c) of this section, the Administration shall develop and implement a program to provide: For the first month after transit service on the Purple Line begins, ridership on Purple Line transit vehicles at no cost to individuals residing within a one–quarter–mile radius of the Purple Line track; and Beginning on October 1, 2025, and until 3 months after transit service on the Purple Line begins, promotional materials and services at no cost to small businesses, as defined in § 2–1505.2 of the State Government Article, located within a one–quarter–mile radius of the Purple Line track. The Administration shall use internal resources it has available to implement the program, including: Websites maintained by the Administration; and The printing and design services of the Administration. Nothing in this section may be construed to require the Administration to procure private advertising or marketing services. The Administration shall adopt regulations to implement this section.