A complaint regarding a permit holder or a registered crematory operator under the jurisdiction of the Office shall be: Filed by the complainant, on a form devised by the Office in compliance with the provisions of Business Regulation Article, §5-311(b), Annotated Code of Maryland; and Processed in accordance with the provisions of Business Regulation Article, §5-311(c)—(h), Annotated Code of Maryland. The Office may initiate a complaint or investigation.