For a targeted low-income child, certification for the separate CHIP Program begins: On the first day of the month of application, no earlier than conception, and continues until the last day of the month in which the pregnancy ends; or For retroactive coverage, if medical expenses were incurred during the earlier months: 3 months before the month of application but no earlier than conception; and Continues until the last day of the month in which the pregnancy ends. For the birthing parent of a targeted low-income child, certification for the CHIP Health Services Initiative begins: On the first day of the month following the end of the pregnancy, and continues until the last day of the fourth month after the pregnancy ends; For retroactive coverage, if medical expenses were incurred during the earlier months: 3 months before the month of application, if those months are not prior to the last day of the month in which the pregnancy ends; and Continues until the last day of the month in which the pregnancy ends.