If a person willfully violates this chapter, the Secretary may assess a civil penalty: For a first violation after receiving a letter of reprimand, not exceeding $2,500; For a second violation, not exceeding $5,000; For a third violation, not exceeding $7,500; and For any subsequent violation, not exceeding $10,000 for each violation. In determining the amount of a penalty under §A of this regulation, the Secretary shall consider: The nature and severity of the violation; The good faith of the person; The history of violations by the person; The extent to which the person cooperated with any investigation by the Department; and Whether the person has previously been issued a letter of reprimand. For a violation of this chapter, the Secretary shall issue a letter of reprimand.