<?xml version='1.0' encoding='utf-8'?>
<regulation prefix="Regulation" num=".04" citation="COMAR 10.32.15.04" title_num="10" subtitle_num="32" chapter_num="15" heading="Advertising.">
  <paragraph num="A.">
    <text>A physician who has been registered by the Board to perform acupuncture may advertise services subject to the provisions of this regulation.</text>
  </paragraph>
  <paragraph num="B.">
    <text>An advertisement may not express statements:</text>
    <paragraph num="(1)">
      <text>Containing misrepresentation of facts;</text>
    </paragraph>
    <paragraph num="(2)">
      <text>That are likely to mislead or deceive because in context the statement makes only a partial disclosure of relevant facts;</text>
    </paragraph>
    <paragraph num="(3)">
      <text>That intend to or are likely to create false or unjustified expectations of favorable results;</text>
    </paragraph>
    <paragraph num="(4)">
      <text>Relating to fees, other than a standard consultation fee or a range of fees for specific types of services, without fully disclosing all relevant variables so that the statement would not be misunderstood or be deceptive to a layman;</text>
    </paragraph>
    <paragraph num="(5)">
      <text>Conveying the impression that the physician who has been registered by the Board to perform acupuncture could improperly influence a public body, official, corporation, or an individual on behalf of a patient; or</text>
    </paragraph>
    <paragraph num="(6)">
      <text>Containing representations that a physician who has been registered by the Board to perform acupuncture is:</text>
      <paragraph num="(a)">
        <text>Willing to perform any procedure which is illegal under the laws or regulations of Maryland or the United States, or</text>
      </paragraph>
      <paragraph num="(b)">
        <text>A licensed acupuncturist under Health Occupations Article, §1A-101 et seq., Annotated Code of Maryland, unless licensed by the State Acupuncture Board.</text>
      </paragraph>
    </paragraph>
  </paragraph>
  <paragraph num="C.">
    <text>A physician who has been registered by the Board to perform acupuncture is accountable under this regulation if the physician uses an agent, partnership, professional association, or health maintenance organization to implement actions prohibited by this regulation.</text>
  </paragraph>
</regulation>