<?xml version='1.0' encoding='utf-8'?>
<regulation prefix="Regulation" num=".18" citation="COMAR 10.32.21.18" title_num="10" subtitle_num="32" chapter_num="21" heading="Advertising.">
  <text>An advertisement may not contain:</text>
  <paragraph num="A.">
    <text>A statement containing misrepresentation of facts;</text>
  </paragraph>
  <paragraph num="B.">
    <text>Statements that cannot be verified by the Board for truthfulness;</text>
  </paragraph>
  <paragraph num="C.">
    <text>Statements likely to mislead or deceive because in context the statements make only a partial disclosure of relevant facts;</text>
  </paragraph>
  <paragraph num="D.">
    <text>Statements intended to, or likely to, create false or unjustified expectations of favorable results;</text>
  </paragraph>
  <paragraph num="E.">
    <text>Statements containing representations or implications that in reasonable probability can be expected to cause an ordinary prudent person to misunderstand or be deceived;</text>
  </paragraph>
  <paragraph num="F.">
    <text>Statements containing representations that a naturopathic doctor is willing to perform any procedure which is illegal under the laws or regulations of this State or the United States;</text>
  </paragraph>
  <paragraph num="G.">
    <text>Statements that are untruthful and improbable or contain, misstatements, falsehoods, misrepresentations, distorted, or fabulous statements as to cures;</text>
  </paragraph>
  <paragraph num="H.">
    <text>Statements that misrepresents the nature, characteristics, or qualities of natural medicines or services provided by a naturopathic doctor pursuant to Health Occupations Article, §14-5F-14(a)(3), (4), (5), (6), or (7), Annotated Code of Maryland;</text>
  </paragraph>
  <paragraph num="I.">
    <text>Statements that a manifestly incurable condition can be permanently cured;</text>
  </paragraph>
  <paragraph num="J.">
    <text>Statements promoting herbal, natural, or dietary supplements as drugs contrary to the laws, rules, and regulations of the Federal Food, Drug, and Cosmetic Act as amended by the Dietary Supplement Health and Education Act of 1994;</text>
  </paragraph>
  <paragraph num="K.">
    <text>Advertising that does not comply with state or federal law, including the:</text>
    <paragraph num="(1)">
      <text>Federal Trade Commission Act, Section 12 of 15 U.S.C. §52;</text>
    </paragraph>
    <paragraph num="(2)">
      <text>Federal Food, Drug and Cosmetic Act, 21 U.S.C. §§301—397;</text>
    </paragraph>
    <paragraph num="(3)">
      <text>Maryland Food, Drug, and Cosmetic Act, Health-General Article, §21-207, et seq., Annotated Code of Maryland; and</text>
    </paragraph>
    <paragraph num="(4)">
      <text>Commercial Law Article, §14-2902, Annotated Code of Maryland;</text>
    </paragraph>
  </paragraph>
  <paragraph num="L.">
    <text>Statements recommending any modality of care that is inconsistent with the health, safety, and welfare of the public; or</text>
  </paragraph>
  <paragraph num="M.">
    <text>Statements made as defined in Health-General Article, §§21-247 and 21-248, Annotated Code of Maryland.</text>
  </paragraph>
</regulation>