A licensee shall: In all professional relationships, be honest and practice with compassion and respect for the dignity and rights of the individual, with commitment to the care, safety, and well-being of the residents being paramount; Practice in a manner consistent with the laws and standards of practice pertaining to the nursing home or assisted living program the licensee administers or manages; Provide a safe and healthy environment which shall protect the rights of the residents; Promote and enhance their profession and its standards by increasing awareness and understanding of healthcare and their profession; Be responsible for maintaining their professional competence and to continue professional development and growth through continuing education; and Safeguard the confidentiality and privacy of information regarding residents consistent with existing law and professional standards. A licensee may not discriminate on the basis of race, color, sex, religion, age, national origin, disability, or other basis prohibited by State or federal law or regulation.