Regulation .03 Advertising.
Regulation .03 Advertising.LinkCopy Citation
A.
A podiatrist may advertise the services offered by the podiatrist subject to the provisions of this regulation.
B.
Advertisements. Subject to Regulation .04 of this chapter, a podiatrist may:
(1)
Place advertisements in any form of print or electronic media; or
(2)
Refer to himself or herself as a:
(a)
“Podiatrist”;
(b)
“Foot and ankle specialist”; or
(c)
“Foot and ankle surgeon”.
C.
An advertisement may not include statements:
(1)
Containing misrepresentation of facts;
(2)
Likely to mislead or deceive because in context the statement makes only a partial disclosure of relevant facts;
(3)
Likely to create false or unjustified expectations of favorable results;
(4)
Relating to fees without reasonable disclosure of all relevant variables so that the statement would not be misunderstood or be deceptive to a layman;
(5)
Conveying the impression that the podiatrist could influence improperly a public body, official, corporation, or a person on behalf of a patient;
(6)
Containing representations or implications that in reasonable probability can be expected to cause an ordinarily prudent person to misunderstand or be deceived; or
(7)
Containing representations that the podiatrist is willing to perform any procedure which is illegal under the laws or regulations of Maryland or the United States.
D.
A podiatrist shall be accountable under this regulation if the podiatrist uses an agent, partnership, professional association, or health maintenance organization to implement actions prohibited by this regulation.