# COMAR Title 10 — Maryland Department of Health

## Subtitle 40 — Board of Podiatric Medical Examiners

### Chapter 06 — Advertising

#### Regulation .03 Advertising.

*COMAR 10.40.06.03*

A. A podiatrist may advertise the services offered by the podiatrist subject to the provisions of this regulation.

B. Advertisements. Subject to Regulation .04 of this chapter, a podiatrist may:

  (1) Place advertisements in any form of print or electronic media; or

  (2) Refer to himself or herself as a:

    (a) “Podiatrist”;

    (b) “Foot and ankle specialist”; or

    (c) “Foot and ankle surgeon”.

C. An advertisement may not include statements:

  (1) Containing misrepresentation of facts;

  (2) Likely to mislead or deceive because in context the statement makes only a partial disclosure of relevant facts;

  (3) Likely to create false or unjustified expectations of favorable results;

  (4) Relating to fees without reasonable disclosure of all relevant variables so that the statement would not be misunderstood or be deceptive to a layman;

  (5) Conveying the impression that the podiatrist could influence improperly a public body, official, corporation, or a person on behalf of a patient;

  (6) Containing representations or implications that in reasonable probability can be expected to cause an ordinarily prudent person to misunderstand or be deceived; or

  (7) Containing representations that the podiatrist is willing to perform any procedure which is illegal under the laws or regulations of Maryland or the United States.

D. A podiatrist shall be accountable under this regulation if the podiatrist uses an agent, partnership, professional association, or health maintenance organization to implement actions prohibited by this regulation.