<?xml version='1.0' encoding='utf-8'?>
<regulation prefix="Regulation" num=".03" citation="COMAR 10.40.06.03" title_num="10" subtitle_num="40" chapter_num="06" heading="Advertising.">
  <paragraph num="A.">
    <text>A podiatrist may advertise the services offered by the podiatrist subject to the provisions of this regulation.</text>
  </paragraph>
  <paragraph num="B.">
    <text>Advertisements. Subject to Regulation .04 of this chapter, a podiatrist may:</text>
    <paragraph num="(1)">
      <text>Place advertisements in any form of print or electronic media; or</text>
    </paragraph>
    <paragraph num="(2)">
      <text>Refer to himself or herself as a:</text>
      <paragraph num="(a)">
        <text>“Podiatrist”;</text>
      </paragraph>
      <paragraph num="(b)">
        <text>“Foot and ankle specialist”; or</text>
      </paragraph>
      <paragraph num="(c)">
        <text>“Foot and ankle surgeon”.</text>
      </paragraph>
    </paragraph>
  </paragraph>
  <paragraph num="C.">
    <text>An advertisement may not include statements:</text>
    <paragraph num="(1)">
      <text>Containing misrepresentation of facts;</text>
    </paragraph>
    <paragraph num="(2)">
      <text>Likely to mislead or deceive because in context the statement makes only a partial disclosure of relevant facts;</text>
    </paragraph>
    <paragraph num="(3)">
      <text>Likely to create false or unjustified expectations of favorable results;</text>
    </paragraph>
    <paragraph num="(4)">
      <text>Relating to fees without reasonable disclosure of all relevant variables so that the statement would not be misunderstood or be deceptive to a layman;</text>
    </paragraph>
    <paragraph num="(5)">
      <text>Conveying the impression that the podiatrist could influence improperly a public body, official, corporation, or a person on behalf of a patient;</text>
    </paragraph>
    <paragraph num="(6)">
      <text>Containing representations or implications that in reasonable probability can be expected to cause an ordinarily prudent person to misunderstand or be deceived; or</text>
    </paragraph>
    <paragraph num="(7)">
      <text>Containing representations that the podiatrist is willing to perform any procedure which is illegal under the laws or regulations of Maryland or the United States.</text>
    </paragraph>
  </paragraph>
  <paragraph num="D.">
    <text>A podiatrist shall be accountable under this regulation if the podiatrist uses an agent, partnership, professional association, or health maintenance organization to implement actions prohibited by this regulation.</text>
  </paragraph>
</regulation>