Regulation .03 Advertising.
Regulation .03 Advertising.LinkCopy Citation
A.
The licensee may not include statements in advertising that:
(1)
Misrepresent facts;
(2)
Are likely to mislead or deceive because in context the statements make only a partial disclosure of relevant facts;
(3)
Are intended to or are likely to create false or unjustified expectations of favorable results;
(4)
Relate to fees without reasonable disclosure of all relevant variables so that the statement would not be misunderstood or be deceptive to laypersons;
(5)
Convey the impression that the licensee could influence improperly any public body, official, corporation, or any person on behalf of the individual served professionally;
(6)
Contain representations or implications that in reasonable probability can be expected to cause an ordinarily prudent person to misunderstand or be deceived;
(7)
Contain representations that the licensee is willing to perform a procedure which is illegal in Maryland or the United States; or
(8)
Falsely disparage competitors, the competitors' products, or the competitors' methods of doing business.
B.
A licensee may not use an agent, partnership, professional association, or health maintenance organization to implement actions prohibited by this regulation.
C.
Solicitation. A licensee may not engage in solicitation including but not limited to in-person, telephone, or direct mail solicitation which:
(1)
Amounts to fraud, undue influence, intimidation, or overreaching; or
(2)
Contains statements which are prohibited under §A of this regulation.