<?xml version='1.0' encoding='utf-8'?>
<regulation prefix="Regulation" num=".03" citation="COMAR 10.41.02.03" title_num="10" subtitle_num="41" chapter_num="02" heading="Advertising.">
  <paragraph num="A.">
    <text>The licensee may not include statements in advertising that:</text>
    <paragraph num="(1)">
      <text>Misrepresent facts;</text>
    </paragraph>
    <paragraph num="(2)">
      <text>Are likely to mislead or deceive because in context the statements make only a partial disclosure of relevant facts;</text>
    </paragraph>
    <paragraph num="(3)">
      <text>Are intended to or are likely to create false or unjustified expectations of favorable results;</text>
    </paragraph>
    <paragraph num="(4)">
      <text>Relate to fees without reasonable disclosure of all relevant variables so that the statement would not be misunderstood or be deceptive to laypersons;</text>
    </paragraph>
    <paragraph num="(5)">
      <text>Convey the impression that the licensee could influence improperly any public body, official, corporation, or any person on behalf of the individual served professionally;</text>
    </paragraph>
    <paragraph num="(6)">
      <text>Contain representations or implications that in reasonable probability can be expected to cause an ordinarily prudent person to misunderstand or be deceived;</text>
    </paragraph>
    <paragraph num="(7)">
      <text>Contain representations that the licensee is willing to perform a procedure which is illegal in Maryland or the United States; or</text>
    </paragraph>
    <paragraph num="(8)">
      <text>Falsely disparage competitors, the competitors' products, or the competitors' methods of doing business.</text>
    </paragraph>
  </paragraph>
  <paragraph num="B.">
    <text>A licensee may not use an agent, partnership, professional association, or health maintenance organization to implement actions prohibited by this regulation.</text>
  </paragraph>
  <paragraph num="C.">
    <text>Solicitation. A licensee may not engage in solicitation including but not limited to in-person, telephone, or direct mail solicitation which:</text>
    <paragraph num="(1)">
      <text>Amounts to fraud, undue influence, intimidation, or overreaching; or</text>
    </paragraph>
    <paragraph num="(2)">
      <text>Contains statements which are prohibited under §A of this regulation.</text>
    </paragraph>
  </paragraph>
</regulation>