# COMAR Title 10 — Maryland Department of Health

## Subtitle 43 — Board of Chiropractic Examiners

### Chapter 03 — Advertising

#### Regulation .03 Prohibitions.

*COMAR 10.43.03.03*

An advertisement may not contain statements that:

A. Contain a misrepresentation of facts or do not reasonably identify the practice as chiropractic;

B. Are likely to mislead or deceive because in context the statement makes only a partial disclosure of relevant facts;

C. Intend to, or are likely to, create false or unjustified expectations of favorable results;

D. Relate to fees, other than a standard consultation fee or a range of fees for specific types of services, without fully disclosing all variables and other relevant factors;

E. Convey the impression that the chiropractor could influence improperly any public body, official, corporation, or any person on behalf of a patient;

F. Contain representations or implications that in reasonable probability can be expected to cause an ordinary prudent person to misunderstand or to be deceived;

G. Contain representations that the chiropractor is willing to perform any procedure which is illegal under the laws or regulations of Maryland or the United States;

H. Contain representations regarding the use of any equipment, treatment, or procedure not within the accepted, prudent practice of chiropractic; or

I. Promise payment, compensation, prizes, or remuneration of any intrinsic value.