An advertisement may not contain statements that: Contain a misrepresentation of facts or do not reasonably identify the practice as chiropractic; Are likely to mislead or deceive because in context the statement makes only a partial disclosure of relevant facts; Intend to, or are likely to, create false or unjustified expectations of favorable results; Relate to fees, other than a standard consultation fee or a range of fees for specific types of services, without fully disclosing all variables and other relevant factors; Convey the impression that the chiropractor could influence improperly any public body, official, corporation, or any person on behalf of a patient; Contain representations or implications that in reasonable probability can be expected to cause an ordinary prudent person to misunderstand or to be deceived; Contain representations that the chiropractor is willing to perform any procedure which is illegal under the laws or regulations of Maryland or the United States; Contain representations regarding the use of any equipment, treatment, or procedure not within the accepted, prudent practice of chiropractic; or Promise payment, compensation, prizes, or remuneration of any intrinsic value.