A chiropractor may advertise chiropractic services subject to the provisions of this chapter. In an advertisement, a chiropractor shall include at least the chiropractor's: Name; Office address; Telephone number; and Educational degree. In an advertisement, a chiropractor may state the name of the chiropractor's specialty only if that specialty is approved by the Board. An advertisement may not contain statements that: Contain a misrepresentation of facts or do not reasonably identify the practice as chiropractic; Are likely to mislead or deceive because in context the statement makes only a partial disclosure of relevant facts; Intend to, or are likely to, create false or unjustified expectations of favorable results; Relate to fees, other than a standard consultation fee or a range of fees for specific types of services, without fully disclosing all variables and other relevant factors; Convey the impression that the chiropractor could influence improperly any public body, official, corporation, or any person on behalf of a patient; Contain representations or implications that in reasonable probability can be expected to cause an ordinary prudent person to misunderstand or to be deceived; Contain representations that the chiropractor is willing to perform any procedure which is illegal under the laws or regulations of Maryland or the United States; Contain representations regarding the use of any equipment, treatment, or procedure not within the accepted, prudent practice of chiropractic; or Promise payment, compensation, prizes, or remuneration of any intrinsic value. A chiropractor may not engage in solicitation, including but not limited to, in-person, telephone, or direct mail solicitation which: Amounts to fraud, undue influence, intimidation, or overreaching; Contains statements which would be improper under Regulation .03 of this chapter. A chiropractor shall also be accountable under this regulation if the chiropractor uses an agent, partnership, professional association, or health maintenance organization to implement actions prohibited by this regulation. Health Occupations Article, §3-401, Annotated Code of Maryland Effective date: October 24, 1983 (10:21 Md. R. 1902) Chapter revised effective August 6, 2001 (28:15 Md. R. 1398) Regulation .02C adopted effective January 6, 2014 (40:26 Md. R. 2164) Regulation .03 amended effective October 22, 2007 (34:21 Md. R. 1915) Regulation .03J adopted effective June 13, 2011 (38:12 Md. R. 705) Subtitle and Chapter name amended to be, Board of Chiropractic Examiners, Advertising, effective January 2, 2017 (43:26 Md. R. 1446) Regulation .01 amended effective January 2, 2017 (43:26 Md. R. 1446) Regulation .02C repealed effective January 2, 2017 (43:26 Md. R. 1446) Regulation .03J repealed effective January 2, 2017 (43:26 Md. R. 1446)