A chiropractor and chiropractic assistant shall: Maintain professional boundaries, even when the patient initiates crossing the boundaries of the professional relationship; and Respect and maintain professional boundaries and respect the patient's reasonable expectation of professional conduct. A chiropractor and chiropractic assistant may not: Exploit a relationship with a patient, staff member, or student for the chiropractor's or chiropractic assistant's personal advantage including, but not limited to, a personal, sexual, romantic, or financial relationship; Engage in a sexually intimate act with a patient; or Engage in sexual misconduct, which includes but is not limited to: Therapeutic deception; Non-bona-fide treatment; and A sexually exploitative relationship. A chiropractor and chiropractic assistant may not engage in inappropriate behavior with other practice staff including sexual advances, harassment, discrimination, exploitation, retaliation, and other unprofessional conduct.