<?xml version='1.0' encoding='utf-8'?>
<regulation prefix="Regulation" num=".01" citation="COMAR 10.53.10.01" title_num="10" subtitle_num="53" chapter_num="10" heading="Advertising Standards.">
  <paragraph num="A.">
    <text>An electrologist shall include one of the following qualifications in an advertisement:</text>
    <paragraph num="(1)">
      <text>Licensed electrologist;</text>
    </paragraph>
    <paragraph num="(2)">
      <text>Licensed electrology instructor; or</text>
    </paragraph>
    <paragraph num="(3)">
      <text>Licensed by the Board of Nursing — Electrology Practice Committee.</text>
    </paragraph>
  </paragraph>
  <paragraph num="B.">
    <text>An electrologist shall include in any advertising the name and address of at least one licensed electrologist or licensed electrology instructor practicing at the location advertised.</text>
  </paragraph>
  <paragraph num="C.">
    <text>An electrologist may not, on behalf of the electrologist, a partner, an associate, or electrology affiliate, use or participate in the use of any form of public communication which contains a deceptive or misleading statement or claim. A deceptive or misleading statement or claim is one that:</text>
    <paragraph num="(1)">
      <text>States or implies:</text>
      <paragraph num="(a)">
        <text>That the electrologist is a certified or recognized specialist other than as licensed by the Board, unless the statement is true;</text>
      </paragraph>
      <paragraph num="(b)">
        <text>That the electrologist has superior education or credentials that are different than any other licensed electrologist or licensed electrologist instructor, if they are not;</text>
      </paragraph>
      <paragraph num="(c)">
        <text>An unwarranted claim of superior service;</text>
      </paragraph>
      <paragraph num="(d)">
        <text>A material misrepresentation of fact or presentation of fact that is likely to cause an ordinary prudent individual to misunderstand or to be deceived; or</text>
      </paragraph>
      <paragraph num="(e)">
        <text>An unreasonable claim likely to create unjustified expectations; or</text>
      </paragraph>
    </paragraph>
    <paragraph num="(2)">
      <text>Fails to include any fact necessary to make a statement not misleading.</text>
    </paragraph>
  </paragraph>
  <paragraph num="D.">
    <text>An electrologist may not use electronic media, including telephone, radio, internet, and motion pictures, in a manner that is unreasonable, misleading, or fraudulent.</text>
  </paragraph>
</regulation>