<?xml version='1.0' encoding='utf-8'?>
<regulation prefix="Regulation" num=".03" citation="COMAR 10.56.07.03" title_num="10" subtitle_num="56" chapter_num="07" heading="Advertising.">
  <paragraph num="A.">
    <text>A dietitian or nutritionist may advertise dietetic services under the provisions of this chapter.</text>
  </paragraph>
  <paragraph num="B.">
    <text>An advertisement shall include the following:</text>
    <paragraph num="(1)">
      <text>Name of licensee;</text>
    </paragraph>
    <paragraph num="(2)">
      <text>Address or telephone number of practicing location; and</text>
    </paragraph>
    <paragraph num="(3)">
      <text>Type of license.</text>
    </paragraph>
  </paragraph>
  <paragraph num="C.">
    <text>An advertisement may not include a statement:</text>
    <paragraph num="(1)">
      <text>Containing misrepresentation of facts;</text>
    </paragraph>
    <paragraph num="(2)">
      <text>Likely to mislead or deceive because in context the statement makes only a partial disclosure of relevant facts;</text>
    </paragraph>
    <paragraph num="(3)">
      <text>Intended to or likely to create false or unjustified expectations of favorable results;</text>
    </paragraph>
    <paragraph num="(4)">
      <text>Relating to fees without reasonable disclosure of all variables needed to make the statement clear and nondeceptive to a layperson;</text>
    </paragraph>
    <paragraph num="(5)">
      <text>Conveying the impression that the dietitian or nutritionist can influence improperly any public body, official, corporation, or any person on behalf of a patient;</text>
    </paragraph>
    <paragraph num="(6)">
      <text>Containing representations or implications that in reasonable probability can be expected to cause an ordinarily prudent person to misunderstand or be deceived;</text>
    </paragraph>
    <paragraph num="(7)">
      <text>Containing representations that the dietitian or nutritionist is willing to perform any procedure that is illegal under federal or State law or regulation;</text>
    </paragraph>
    <paragraph num="(8)">
      <text>That fails to state the type of license; or</text>
    </paragraph>
    <paragraph num="(9)">
      <text>That cannot be verified by the Board.</text>
    </paragraph>
  </paragraph>
  <paragraph num="D.">
    <text>A dietitian or nutritionist shall be accountable under this chapter if the dietitian or nutritionist uses an agent, advertising service, employer, partnership, professional association, or health maintenance organization to implement actions prohibited by this regulation.</text>
  </paragraph>
</regulation>