A licensee or registrant shall: Maintain professional boundaries, even when the client, staff member, or student initiates crossing the professional boundaries of the professional relationship; and Respect and maintain professional boundaries and respect the client's, staff member’s, or student’s reasonable expectation of professional conduct. A licensee or registrant may not: Exploit a relationship with a client, staff member, or student for the licensee’s or registrant’s personal advantage, including, but not limited to, a personal, sexual, romantic, or financial relationship; Engage in a sexually intimate act with a client; or Engage in sexual misconduct that includes, but is not limited to: Therapeutic deception; Non bona fide treatment; or A sexually exploitative relationship.