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<regulation prefix="Regulation" num=".06" citation="COMAR 14.23.04.06" title_num="14" subtitle_num="23" chapter_num="04" heading="Relationships with Consumers.">
  <paragraph num="A.">
    <text>In General.</text>
    <paragraph num="(1)">
      <text>A consumer's source of supply is a licensed retailer.</text>
    </paragraph>
    <paragraph num="(2)">
      <text>A representative or agent of a supplier or licensed wholesaler may provide to consumers in trivial quantities:</text>
      <paragraph num="(a)">
        <text>Nominal advertising items such as matches, pencils, buttons, can openers, recipes, pamphlets, and similar items; and</text>
      </paragraph>
      <paragraph num="(b)">
        <text>Nonapparel items as part of a nonstructured promotional campaign during a spontaneous and isolated visit to licensed retail premises.</text>
      </paragraph>
    </paragraph>
    <paragraph num="(3)">
      <text>A licensed wholesaler or supplier may furnish samples for use by any bona fide religious, fraternal, civic, veterans, hospital, or charitable organization if it is a nonprofit organization which does not hold an alcoholic beverage retail license.</text>
    </paragraph>
    <paragraph num="(4)">
      <text>A supplier or licensed wholesaler representative may have contact with consumers as permitted by Regulation .12 of this chapter.</text>
    </paragraph>
  </paragraph>
  <paragraph num="B.">
    <text>Solicitation of Consumers.</text>
    <paragraph num="(1)">
      <text>Only an employee of a licensed retailer may directly solicit an order for alcoholic beverages from a consumer.</text>
    </paragraph>
    <paragraph num="(2)">
      <text>A promotion or contact for an order that entails personal solicitation of a consumer away from licensed retailer's premises is prohibited.</text>
    </paragraph>
    <paragraph num="(3)">
      <text>A supplier or licensed wholesaler representative may have casual conversations with consumers away from the licensed retail premises concerning the merits of products if the conversations or discussions are not for the purpose of selling or offering for sale alcoholic beverages to the consumers.</text>
    </paragraph>
    <paragraph num="(4)">
      <text>A solicitor or salesperson may buy a consumer a drink at licensed, on-sale retail premises if:</text>
      <paragraph num="(a)">
        <text>The action is spontaneous and without prior notice to either the licensed retailer or consumer;</text>
      </paragraph>
      <paragraph num="(b)">
        <text>The alcoholic beverages are purchased from the licensed retailer at full price; and</text>
      </paragraph>
      <paragraph num="(c)">
        <text>The licensee or competitor licensee is not at the premises conducting a pre-announced or pre-planned promotional activity at the time of the visit (see Regulation .12B(6) of this chapter).</text>
      </paragraph>
    </paragraph>
    <paragraph num="(5)">
      <text>A supplier or licensed wholesaler may have mailings of advertising materials to consumers as permitted by this chapter.</text>
    </paragraph>
  </paragraph>
</regulation>