Advertising may not contain words or phrases implying results or quality conditions not common to the kinds or varieties offered for sale. Brand names, designs, or pictorial representations that indicate a condition, result, or quality not common to the kinds or varieties declared on the label will not be permitted. References to kinds and varieties shall be complete and correct, that is, Pennlawn red fescue, Meyer zoysia, Nassau Kentucky bluegrass. Names such as bonanza fescue and fine fescue are not permitted.