Except as provided in §B of this regulation, the Board may impose an administrative penalty up to $2,000 for each violation of this chapter taking into consideration the gravity of the offense as it relates to: The risk of injury to member of the public who may let for hire, to be ridden or driven, a horse at that establishment; or The fitness or welfare of a horse under the control of the licensee. For violations of Regulation .02B(1) and B(2)(a)—(b) of this chapter, the Board may impose: For a first violation, a penalty of not less than $500 or more than $1,000; For the second violation, a penalty of not less than $1,000 or more than $1,500; and For the third and any subsequent violation, a penalty of not less than $1,500 or more than $2,000.