Each utility under the jurisdiction of the Public Service Commission shall provide and administer a Utility Service Protection Program consistent with these regulations. Each utility shall establish and offer its Utility Service Protection Program before November 1 of each year. Before November 1 of each year, each utility shall advise customers of the availability of the Utility Service Protection Program through all of the following: Bill inserts in September and October which provide a description of the Utility Service Protection Program. Either a Customer Rights Pamphlet which includes a general summary of the Utility Service Protection Program or a separate pamphlet explaining the Utility Service Protection Program. Normal collection procedures. A letter to all electric and gas heating customers whose service was terminated since the last heating season and not reconnected. The letter should include: The provisions of the Utility Service Protection Program; The amount of the customer's arrearage; The conditions for service reconnection under Regulation .08; and Information regarding the availability and sources of assistance for which the customer may qualify. Other reasonable promotional efforts.