<?xml version='1.0' encoding='utf-8'?>
<regulation prefix="Regulation" num=".02" citation="COMAR 30.09.06.02" title_num="30" subtitle_num="09" chapter_num="06" heading="Advertising Requirements.">
  <paragraph num="A.">
    <text>Commercial ambulance service advertisements shall contain:</text>
    <paragraph num="(1)">
      <text>The legal name or trade name of the commercial ambulance service stated on the license issued by MIEMSS; and</text>
    </paragraph>
    <paragraph num="(2)">
      <text>The designation "Md.Comm.Amb.Lic.#" followed by the ambulance service license number issued by MIEMSS.</text>
    </paragraph>
  </paragraph>
  <paragraph num="B.">
    <text>The license designation number requirement under §A(2) of this regulation does not apply to the ambulance.</text>
  </paragraph>
  <paragraph num="C.">
    <text>A commercial ambulance service that advertises 24-hour service shall:</text>
    <paragraph num="(1)">
      <text>Operate 24 hours a day every day of the year;</text>
    </paragraph>
    <paragraph num="(2)">
      <text>Provide uninterrupted service; and</text>
    </paragraph>
    <paragraph num="(3)">
      <text>Have at least one employee answering the commercial ambulance service telephone.</text>
    </paragraph>
  </paragraph>
  <paragraph num="D.">
    <text>All commercial ambulance service advertisements shall comply with applicable laws, including the Consumer Protection Act, Commercial Law Article, Title 13, Annotated Code of Maryland, which prohibits unfair or deceptive trade practices and false, misleading, or deceptive advertising.</text>
  </paragraph>
</regulation>