Regulation .09 Advertising.
Regulation .09 Advertising.LinkCopy Citation
A.
Advertising shall be truthful and may not be misleading in fact or implication.
B.
Advertising may not use words or phrases whose:
(1)
Meaning is unclear or ambiguous; or
(2)
Understanding depends upon familiarity with technical terminology.
C.
Advertising may not include words, phrases, or illustrations that are used in a manner which misleads or has the capacity or tendency to deceive or mislead.
D.
All advertising shall contain the name and address of the HMO as filed with the Commissioner.