# COMAR Title 31 — Maryland Insurance Administration

## Subtitle 12 — Health Maintenance Organizations; Entities That Act as Health Insurers

### Chapter 02 — Health Maintenance Organizations — Contract Forms and Premium Rates

#### Regulation .09 Advertising.

*COMAR 31.12.02.09*

A. Advertising shall be truthful and may not be misleading in fact or implication.

B. Advertising may not use words or phrases whose:

  (1) Meaning is unclear or ambiguous; or

  (2) Understanding depends upon familiarity with technical terminology.

C. Advertising may not include words, phrases, or illustrations that are used in a manner which misleads or has the capacity or tendency to deceive or mislead.

D. All advertising shall contain the name and address of the HMO as filed with the Commissioner.