A retailer license is specific to an individual and may not be transferred or sold. A retailer license may not be issued to a person to engage in business primarily as a lottery retailer. A retailer license does not permit a retailer to: Have a system or program that allows a person to purchase a ticket through a device that connects to the Internet; Sell a ticket over the phone or other manner of electronic communication; Sell a ticket over the Internet; or Sell a ticket at a price higher than the price established by the Director; or Sell a ticket at a location other than the location identified in the license.