Definitions. In this regulation the following terms have the meaning indicated. Terms Defined. “Advertisement” means any material that is: Disseminated to the public through broadcasting, publication, mail, or any other means; and Intended to encourage video lottery terminal or table game play. “Billboard advertisement” means a roadside sign, aviation banner, or event banner that is intended to encourage video lottery terminal or table game play. “Gambling assistance message” means a phrase approved by the Commission to encourage responsible play; “Online advertisement” means an advertisement on a website, an application, in social media, or otherwise on the internet, that is intended to encourage video lottery terminal or table game play. “Printed advertisement” means an advertisement that appears in or on a sign, direct mailing, poster, brochure or other written material and is intended to encourage video lottery terminal or table game play. “Responsible gambling awareness materials” means a sticker, a brochure, a wallet card, or other material that conveys only problem gambling resource information. “Underage warning message” means the language that prohibits individuals under the age of 21 on the gaming floor”. A facility operator shall: Post signage approved by the Commission that prominently bears the gambling assistance message and the underage warning message at each customer entrance to the gaming floor; Include the gambling assistance message on an advertisement that is intended to encourage video lottery terminal or table game play at its facility; Ensure that a printed advertisement bears the gambling assistance message and meets requirements of COMAR 36.03.03.08; Ensure that a billboard bearing a printed advertisement bears the gambling assistance message and meets requirements of COMAR 36.03.03.08; Ensure that a radio, television, or video advertisement bears the gambling assistance message and meets requirements of COMAR 36.03.03.08; Ensure that the gambling assistance message is printed on a paper product that is associated with player consumption of food or beverage if the paper product is: Special ordered; and Branded with the facility's logo; Ensure that the gambling assistance message is printed on ticket stock; Place in the facility responsible gambling awareness materials according to its responsible gaming plan required under Regulation .02 of this chapter; and Ensure that an advertisement does not include language that suggests an outcome is guaranteed or without risk; and Ensure that an advertisement includes a gambling assistance message that: For a printed advertisement, the font height is the greater of: The majority of the text in the advertisement; or Three percent of the height or width of the advertisement. For a billboard advertisement, the font height of the gambling assistance message shall be at least 5 percent of the height or width, whichever is greater, of the face of the billboard; For a video and television advertisement, the gambling assistance message shall: Be visible for the entire duration of the advertisement, with a font size that is at least 3 percent of the image height or width, whichever is greater; or From the first instance video lottery terminal, table game play or a facility operator is displayed, appear on the final screen for at least the final three seconds of the advertisement with a font height that is at least 8 percent of the image height or width, whichever is greater; For websites and social media, the gambling assistance message shall: Be posted on each webpage or profile page, and on any gaming-related advertisement posted on the webpage or profile page, with a font height that is at least the same size as the majority of the text used on the webpage or profile page; or Meet the font height and shall comply with the requirements in §B(10)(a) of this regulation..