Regulation .03 Advertising.

Advertise mortuary science services subject to the provisions of this regulation;

Use the initials LM or LFD after their name to indicate that the licensee is authorized to practice mortuary science or funeral direction as a:

Represent to the public that the licensee is a:

Containing misrepresentation of facts;

Likely to mislead or deceive because in context the statements make only a partial disclosure of relevant facts;

Intended to or likely to create false or unjustified expectations of favorable results;

Relating to fees without reasonable disclosure of all relevant variables so that the statement would not be misunderstood or be deceptive to laypersons;

Conveying the impression that the licensee could influence improperly any public body, official, corporation, or person on behalf of the public;

Containing representations or implications that in reasonable probability can be expected to cause an ordinarily prudent individual to misunderstand or be deceived;

Containing representations that the licensee is willing to provide services which are illegal under the laws or regulations of Maryland or the United States; or

That fail to state that the licensee is licensed to practice mortuary science in Maryland.