Chapter 12. Advertising

“Advertising” means calling to the attention of the public the services one has to offer.

“Board” means the Board of Morticians.

Licensee.

Advertise mortuary science services subject to the provisions of this regulation;

Use the initials LM or LFD after their name to indicate that the licensee is authorized to practice mortuary science or funeral direction as a:

Represent to the public that the licensee is a:

Containing misrepresentation of facts;

Likely to mislead or deceive because in context the statements make only a partial disclosure of relevant facts;

Intended to or likely to create false or unjustified expectations of favorable results;

Relating to fees without reasonable disclosure of all relevant variables so that the statement would not be misunderstood or be deceptive to laypersons;

Conveying the impression that the licensee could influence improperly any public body, official, corporation, or person on behalf of the public;

Containing representations or implications that in reasonable probability can be expected to cause an ordinarily prudent individual to misunderstand or be deceived;

Containing representations that the licensee is willing to provide services which are illegal under the laws or regulations of Maryland or the United States; or

That fail to state that the licensee is licensed to practice mortuary science in Maryland.

Amounts to fraud, undue influence, intimidation, or overreaching; or

Contains statements which would be improper under Regulation .03B of this chapter.

Soliciting mortuary science business from a dying individual or the relatives of a dying individual other than through general advertising;

Employing, paying, or offering to pay a person to obtain business, either in general or for a particular mortician, funeral director, surviving spouse, or funeral establishment; and

Soliciting or accepting payment or rebate for recommending any crematory, mausoleum, or cemetery, suggesting that a dead human body be disposed of there.

Use the initials LM or LFD after the name of the individual to indicate that the individual is authorized to practice mortuary science or funeral direction as a:

Represent to the public that the individual is a: